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The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)

Student-based conceptualisations of university brands: a brand loyalty model

Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia

Recent developments in teacher training and their consequences for the 'University Project' in education

  • Creator: Whitty, Geoff
  • Resource Type: journal article
  • Date: 2014

Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging: an experimental study

An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth

Optimizing the online channel in professional sport to create trusting and loyal consumers: the role of the professional sports team brand and service quality

Governance states and national political identities: angels, devils and belligerents

Phonetic symbolism and children's brand name preferences

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

Brand trust: an Australian replication of a two-factor structure

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

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